Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Your mission is never about you. It is about what you will cause in the lives of others. This provides an interesting perspective on the value and importance of a corporate mission statement. This ...

Accountability starts at the top, or it doesn’t start at all. If a company says it values experimentation, it should reward smart risks and accept failure as part of the process. Every few years, ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...