Trademark owners rarely win keyword advertising lawsuits in court. Reinforcing this conclusion, another trademark owner lost a trial over competitive keyword advertising despite a number of key facts ...

Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind.

Traditional detection methods like keyword searches on e-commerce platforms are being outpaced by new evasive techniques.

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...