For the past year, we’ve talked about how AI might change search. That moment is over. This is no longer a “what if” conversation. We are seeing a measurable shift in web traffic movement. At ...

From answering complex queries to generating creative content, large language models (LLMs) like ChatGPT, Gemini, and others are becoming integral to how users seek and consume information online.

Around the beginning of last year, Matthew Prince started receiving worried calls from the bosses of big media companies. They told Mr Prince, whose firm, Cloudflare, provides security infrastructure ...

When Google unveiled AI Overviews last year, online publishers worried that the AI-generated blurbs in the top spot of search results would spark precipitous declines in traffic and gut the business ...

Google's AI Overviews, launched in May 2024, have reduced website traffic by up to 70% for some publishers as AI-generated summaries dominate search results, leading to fewer clicks on external sites.

Companies that don't account for the changing ways people search for information will become increasingly difficult to find. Most business leaders haven’t noticed yet, but the way people find ...