Are you struggling to articulate what your business/idea offers and why customers should care? Join CWRU LaunchNET for a Case Western Reserve University Entrepreneurship Skills Lab Series workshop ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

A well-defined value proposition ensures that consumers know why they are engaging with your brand and how it will deliver the benefits that they need. It also contributes towards building an identity ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...