Keeping tabs on how visitors use your company's website helps you to understand traffic and purchasing patterns, which can in turn help you optimize and monetize your content. Google's AdWords service ...

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

Washington — AT&T Mobility, the nation's second-largest cellular provider, said Friday it's no longer attaching hidden Internet tracking codes to data transmitted from its users' smartphones. The ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Google has removed browser extensions with more than 1.4 million downloads from the Chrome Web Store after third-party researchers reported they were surreptitiously tracking users’ browsing history ...