Danny Sullivan, Google’s Public Liaison for Search, published an article titled, A Reintroduction to Google’s Featured Snippets. He shared the basics about what featured snippets are, when they show ...

Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything ...

Rich snippets were designed to give users more information about search results. Google has always been about the customer experience, so rich snippets provide more information to the customer and ...

“A Google spokesperson told us: ‘We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in ...

The meta description describes the content that is featured on a webpage. Best practice is to include relevant keywords in it so that it will entice users to click. (Google doesn’t use the meta ...

Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries. Here’s a round-up ...

Having publishers opt-in to Google News will likely make it more difficult for them to ask Google for content licensing fees after the fact. Our team tests, rates, and reviews more than 1,500 products ...

Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger's Mordy Oberstein breaks down what's been happening recently. There’s a lot of changes ...