The evolution of Customer Relationship Management (CRM) systems has fundamentally transformed how organizations manage customer interactions, automate business processes, and drive operational ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Salesforce contract renewals often become routine exercises—reviewing user counts, ...

Dreamforce rolls around for another year and it's time for a new Salesforce platform. The opening of Dreamforce 2023 today sees the unveiling of the Einstein 1 Platform, which brings together the data ...