You've heard of marketing automation. But what is it, and how does it work? Here's everything you need to know about marketing automation. You need marketing automation. Marketing automation has ...

Marketing automation is a category of tools and strategies that help businesses streamline their marketing efforts. It eliminates the need to do some repetitive tasks manually, like sending welcome ...

Let's be honest — every business wants to have a good relationship with customers to strengthen partnership and sales. But building these relationships can take forever if you stick with the usual ...

If we look at the most frequent difficulties businesses face, we would see that collecting leads and keeping consumers engaged throughout their journey are at the top of the list. Along with these ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness and sales.

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and ...

Marketing automation can help a business make the most of their online marketing efforts. Today's business owner is busy, and not every small business can afford an entire marketing department.

Every day, startups are emerging with innovative solutions to help businesses succeed using marketing automation software. Thanks to those unique new tools, even the smallest business has the ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Earlier last year a research firm predicted that the global ...

'ZDNET Recommends': What exactly does it mean? ZDNET's recommendations are based on many hours of testing, research, and comparison shopping. We gather data from the best available sources, including ...