Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...

With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know. Google Analytics has been part of most ...

In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything ...

Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification. Offered in conjunction with Coursera, the program teaches ...