As part of our SEJ interview series, I recently caught up with Jonathan Kressaty from Levers to discuss analytics. As the founder of a marketing analytics company, Jonathan is an analytics expert. I ...

There are countless ways for a baseball team to win a game. Maybe it ends up being a 1-to-0 duel between two ace starting pitchers. Or maybe it's a high-scoring affair—a wild 10-to-7 game with plenty ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. KPIs are the key performance indicators of a business. They ...

You’ve heard the refrain time and time again: Multi-platform media consumption is the new normal. Given this reality, businesses need to adapt their strategies – along with how and what they measure – ...

With the New Year comes new goals and resolutions. For retailers, this means taking stock of their company’s strengths and weaknesses, and identifying key performance indicators as they set their ...

Sergio Aicardi from The Miami SEO Company explains how to configure and use three easy-to-digest e-commerce analytics within Google. If you own a shopping website, yet aren’t able to accurately ...

The new dataset initially covered 40 large-cap companies—though the vendor has already expanded this to almost 60 in response to faster than expected uptake— with different metrics for each, based on ...

KPI Ninja is quietly but quickly growing. The Lincoln, Nebraska-based startup does more much than provide healthcare organizations with data analytics. The company’s robust toolbox of products and ...

Location analytics is not just about visualizing Key Performance Indicators (KPIs) or linking charts to maps. In fact, business analytics that focuses on people, processes and places can deliver ...