New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

The second agent, Analytics Advisor, is set to revolutionize data analysis in Google Analytics (GA). It is a conversational ...

When you think of small businesses, you probably picture local bakeries, corner boutiques, or family-run coffee shops — not servers, cybersecurity, or data analytics. But under the hood, many small ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google ...

In this special Used Car Week episode, we feature dealer trainer expert George Nenni’s presentation on “Making the Jump to Google Analytics 4.” Nenni says dealer must form a strategy to transition ...

This article explains the DOJ's recent emphasis on robust data analytics in anti-corruption compliance programs, outlines how data analytics can and should be used in these programs, and suggests an ...