On September 9, 2025, President Trump issued a Presidential Memorandum directing the Secretary of Health and Human Services ...

The Trump administration’s proposed crackdown on direct-to-consumer pharma ads understandably caught the attention of industry stakeholders who spent months awaiting such action. Both President Donald ...

If there are two topics medical marketers can’t get enough of, it’s GLP-1s and the ongoing crackdown on DTC pharma ads. This week’s episode of the MM+M Podcast delves into what happens when patients ...

Amgen has joined the wave of major drugmakers setting up direct-to-consumer programs amid President Donald Trump’s call for more DTC options to lower U.S. drug prices. The "AmgenNow" program, launched ...