Companies increasingly see the value in mining their data for deeper insights. According to a NewVantage survey, 97.6% of major worldwide organizations are focusing investments into big data and AI.

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

In my experience, large enterprises that have embraced multiple public clouds will typically use Google Cloud for analytics or any service related to “data.” The recent Google Cloud AI and Data Summit ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. This article dives into the happens-before ...

Google LLC’s cloud unit today introduced new features for its BigLake and BigQuery services, which enable companies to run analyses on large datasets. Both updates focus on an open-source technology ...

Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, ...