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I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the effectiveness of full funnel tactics. Setting up clear objectives and tactics up front ...

Appointment-setting streamlines the B2B lead generation process by assigning specific reps to research and nurture prospects before scheduling appointments. In this guide, we'll explore the importance ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

With over 590 unicorns currently active as of April 2021, we are entering into a golden age for tech and SaaS-oriented start-ups. As we continue to push forward into an... With over 590 unicorns ...

The distribution management playbook is being rewritten in real-time. Across distribution centers and wholesale operations, ...

AI has become a marketing buzzword for new phone features, content creation apps, and even in major sports broadcasts like basketball, football, American football, and hockey. But unlike some ...

As businesses gear up for the competitive landscape of 2024, B2B sales teams are recognizing the crucial need for advanced tools to propel their sales performance to new heights. Success hinges on the ...

Concentrix Corporation recognized as Highest Leader in B2B Sales Services by Everest Group for strategic use of AI and partnerships. Concentrix Corporation has been recognized as the Highest Leader in ...