Content is one of life’s essentials. It can be anything from the conversation you have with a friend, to important news you receive by email, to a blog post that helps you decide where to go on ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

With the digital landscape constantly evolving, content marketing has emerged as a crucial strategy for B2B companies looking to build trust, engage decision-makers, and drive long-term growth. Buyers ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. B2B Content Marketing ...

Key insights for B2B marketing, sales, & product leaders in 2026: AI risks, content shifts, influencer budgets, and ...

With a bias towards last-click low funnel channels, brands can get stuck in limbo, never truly able to prove the ...

Have you ever heard the phrase, B2B Marketing and wondered what it meant? Well here we explain the basics of what Business to Business Marketing is, from McDonalds buying tomatoes for the sandwiches ...

As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

“Most media distribution favors public companies announcing earnings, leaving B2B brands struggling for visibility,” said Melih Oztalay, CEO of SmartFinds Marketing. “We developed SmartPress to give ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, today announced its participation at the Content ...

Powered by Brandi AI, GMG's Generative Engine Optimization (GEO) content development services help make brand content more discoverable, understandable and citable by AI models such as ChatGPT, Google ...