Forbes contributors publish independent expert analyses and insights. Startup founder in retail tech. If you have ever wondered why some apps make you fall down a rabbit hole of fun, while you cannot ...

Editor's Note: This article has been updated on August 28, 2023 to include new data and information. In the digital age, the way a product or service feels to users can make or break its success. At ...

As we discussed in a previous article, mobile user experience (UX design) is an integral part of the development process for most developers. If you center your design around user experience, you’ll ...

Consumers have used enough apps that they know what works for them and what doesn’t. This makes it extra important to ...