Pantone has spoken. The color that will shape the year ahead is — drum roll, please — Viva Magenta. The global color authority reveals its Color of the Year every December, and its 2023 choice, ...

In a cultural moment shaped by countless challenges, Pantone’s color of the year for 2023 is a bold shade of red that speaks to the strength and vitality needed for forging a more positive future.

2025 is the year fashion says goodbye to neutrals and embraces daring, vibrant expression. At the heart of this shift is Viva Magenta, a color bursting with confidence, paired with the timeless charm ...