Manufacturers introducing an industrial product to a foreign market face a difficult decision. Should the product be marketed primarily by captive agents (company salesforce and company distribution ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

JMR publishes articles representing the entire spectrum of research in marketing, ranging from analytical models of marketing phenomena to descriptive and case studies. Publisher Information Sara ...

Livestreaming is less than ten years old, but its use has skyrocketed in the past 18 months. US platforms like Twitch and YouTube Live were early innovators. Today, livestreaming has been rapidly ...

FAST Channels TV™ announced today that their newly launched platform allowing partners to leverage their 170+ channel package for free, ad-supported channels has secured distribution in over 17 ...

Able View Global Inc., a leading brand management partner for international beauty and personal care brands in China, has announced its collaboration with prominent TikTok key opinion leaders (KOLs) ...

In December of 2007, the possibility of Dell inking deals with big, two-tier distributors seemed like a pie-in-the-sky idea. Ingram Micro CEO, Greg Spierkel, said at the time that he'd be surprised if ...

GLENDALE, Calif.--(BUSINESS WIRE)--Loop Media, Inc. (“Loop Media” or “Loop”) (NYSE American: LPTV), a leading multichannel streaming platform that provides curated music video and branded ...

YouTube TV's 10 million customers will regain access to ESPN, ABC and other Disney-owned channels after the two television ...

E-commerce solutions provider Blue Martini Software this week will take the wraps off the latest version of its channel management technology, Blue Martini Channels, which aims to help companies drive ...

Roku is slamming Comcast’s decision to pull NBC’s TV Everywhere channels from the streaming service as negotiations over distribution for NBCUniversal’s Peacock streaming service continue. As of right ...