Today’s question centers on the differences in Google Analytics 4 and Google Search Console measurement: “I’m reaching out for help with a puzzling issue in Google Analytics 4 (GA4). We’ve experienced ...

According to Pixalate's research into invalid traffic (IVT), including ad fraud, in programmatic advertising across key APAC ...

When multiple AI models were on the boom, and even until last month, Google was firmly saying that there was no decline in web traffic and everything is fine. However, the tech giant has finally ...

A new report from edge cloud platform provider Fastly reveals what it called “a striking shift in the nature of automated web traffic” with a recent analysis of traffic indicating that AI crawlers ...