Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The world of web behavioral tracking is a mess. Advertisers are eager to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every organization’s online presence is growing and accelerating. This includes retail, of ...

In the wake of recent lawsuits brought under the Video Privacy Protection Act (VPPA), companies with websites that display video content should evaluate their use of ...

Hospitals and healthcare organizations have come under fire for their use of third-party web tracking technologies and analytics software like Facebook parent company Meta’s Pixel tracker. These tech ...

Google’s move against individual web tracking might be good for consumer privacy—and could look good to antitrust investigators—but it will also consolidate Google’s power in interactive advertising, ...

In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, ...

A patient surfs a hospital system’s website and reads an article about depression and anxiety. The patient then searches the hospital’s website for mental health providers in the area. A few hours ...

Web Tracking is not the same as website tracking. The latter refers to analyzing things about any website. That’s done using different tools available to webmasters. Web Tracking is about tracking you ...

Apple is taking a hard stance on online privacy with a new anti-tracking policy in Safari. The iPhone maker has published a “WebKit Tracking Prevention Policy” that goes into specifics about the types ...

In a relatively late effort to promote consumer privacy, a coalition of Internet-advertising companies issued on Tuesday guidelines for Web sites that use tiny electronic tags to track visitors' ...

The fast-growing analytics company TubeMogul is rolling out a free measurement tool that promises to bring more visibility to the murky world of online video by providing more accurate viewership data ...