Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

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Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to ...

Overwhelmed with data, many companies are cutting through the noise by seeking Web analytics that enable them to do a better job of viewing—and acting upon—multichannel relationships. “It’s the Holy ...

Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday. So far, Google Analytics ...

As mobile technology continues to take flight, research has found that between 20 percent and 30 percent of overall Internet traffic is generated by mobile devices. Marketers are finding a wealth of ...

PRINCETON, N.J.--(BUSINESS WIRE)--Claros Analytics, the healthcare industry’s leading actuarial software firm, has launched a new web-based application that simplifies the plan structure comparison ...

ATLANTA--(BUSINESS WIRE)--Izenda Inc., a leading provider of embedded, self-service business intelligence and analytics software, announced an adoption milestone by one of its software clients.