Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

“According to many publishers, ad agencies consistently produce oversized, tracking-laden digital ad files and often deliver them at the last minute without enough time for publishers to push back.

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

Besides adding a “Listen to this page” TTS feature in the Android browser, Chrome is rolling out an interesting update to its About page on desktop that explains Google’s stance on ads and a free web.

More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...

HOLLYWOOD — Consumer spending on Internet content continues to grow in 2003, but for the first time in several years it’s being outpaced by online advertising. New study by research firm eMarketer ...

Microsoft has promoted its top ad sales executive, Joanne Bradford, to lead advertising initiatives for the company's MSN Web portal. By Carly Mayberry, The Associated Press Microsoft has promoted its ...

Apple is hoping to make it a true web standard and has submitted a proposal through the World Wide Web Consortium's Web Platform Incubator Community Group. Advertisers might not be happy with the ...

[Editor’s note: The following review is part of Macworld’s GemFest 2009 series. Every day until the end of June 2009, the Macworld staff will use the Mac Gems blog to briefly cover a favorite free or ...