Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

A number of consumer advocacy groups have a problem with Walmart's entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Walmart launched two new immersive experiences in the metaverse megaplatform, Roblox. Called Walmart Land and Walmart's Universe of Play, the spaces offer interactive content and entertainment. The ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

Beginning this week, retail giant Walmart will launch two distinct virtual reality (VR) experiences as part of its newest campaign, venturing into the metaverse. The first is Walmart Land, and the ...

Walmart WMT is entering the metaverse with two separate experiences starting this week. One is Walmart Land and the other is Walmart’s Universe of Play, which is a gaming platform using Roblox.

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.