Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

I’m standing over a table, looking at a 3D architectural model of a room. Then I hit a button, and suddenly I’m inside the model itself. I can walk around, get a feel for the space, see how the ...

Visitors to the War Up Close virtual reality exhibit at the Johns Hopkins-MICA Film Centre on March 4 got an immersive look at the effects of the war in Ukraine, viewing real-world scenes of the ...

When Albert Ramon, chief meteorologist for CBS 2 Chicago, delivers his on-air forecast Tuesday afternoon, things may look a little surreal. Incorporating new augmented reality/virtual reality ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

The best video games carry a feeling of immersion, as though players are being actively transported into the world of the game. Virtual reality takes that immersion to the next level. Players truly ...

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The virtual reality lab is located at Stellantis' CTC complex in Auburn Hills. The company says the lab helps it make improvements for workers at its assembly line stations as well as cut costs. The ...

Digital music OG Napster is now owned by immersive technology company Infinite Reality, which announced a deal Tuesday to acquire the music streamer for $207 million. Infinite Reality plans to expand ...