Augmented reality is an interactive 3D experience that combines a view of the real world with computer-generated elements.

I’m standing over a table, looking at a 3D architectural model of a room. Then I hit a button, and suddenly I’m inside the model itself. I can walk around, get a feel for the space, see how the ...

Artists and directors use XR and VR to create immersive storytelling, blending technology, empathy and innovation in new ...

Visitors to the War Up Close virtual reality exhibit at the Johns Hopkins-MICA Film Centre on March 4 got an immersive look at the effects of the war in Ukraine, viewing real-world scenes of the ...

When Albert Ramon, chief meteorologist for CBS 2 Chicago, delivers his on-air forecast Tuesday afternoon, things may look a little surreal. Incorporating new augmented reality/virtual reality ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Doctors in Stoke-on-Trent have become the first in the UK to use new virtual reality (VR) goggles that show them what's going on inside a patient during surgery. The system was used for the first time ...

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The virtual reality lab is located at Stellantis' CTC complex in Auburn Hills. The company says the lab helps it make improvements for workers at its assembly line stations as well as cut costs. The ...