A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

According to a recent report by Brian Solis of the Altimeter Group, 88% of companies are undergoing a formal digital transformation effort in 2014. These companies are amongst those who are realizing ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

Developing your firm and services to create ever-growing value for your customers should be an ongoing commitment. This is the single most strategic activity you can focus on, especially in our new ...

You think your value proposition is as strong as it needs to be because you are making sales, right? But you may be selling in spite of, not because of, your value proposition. When you talk to a ...

Opinions expressed by Entrepreneur contributors are their own. Investopedia defines value proposition as “a business or marketing statement that summarizes why a consumer should buy a product or use a ...

We live in a world of overcapacity, where consumers are empowered to choose. With a market-driven approach you can stay focused on delivering outstanding value to your consumers to weather the ...

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is one of the most exciting journeys anybody can embrace. When we start with our business, we assume everybody will love ...

My daughter is a recent graduate who is making waves in the public relations and event management space. I'm incredibly proud of her, and perhaps the best part of my week is when she stops by to "talk ...