Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

Shares in Unity have surged by 36.2% to $29.24 after the company posted higher than expected earnings and unveiled its new ads platform Vector to take on rival AppLovin. At close yesterday, shares had ...

A group of developers is fighting back against Unity's plan to charge for game installs by cutting off the ad and monetisation revenue they would have been sending to the engine provider. So far 16 ...

Posts from this topic will be added to your daily email digest and your homepage feed. In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have ...

Unity是全球领先移动游戏创作与广告运营平台。 Unity于2004年创立，早期专注于Mac OS X的游戏开发。 公司发展的关键转折点是2008年，在苹果iPhone发布后迅速推出对iOS的支持，随后在2010年前将兼容性扩展至Windows和Android系统，奠定了其作为领先跨平台引擎的坚实基础 ...

Steve Webb, the former global head of Facebook’s Audience Network, has joined Unity Technologies as VP of revenue for ads under its Operate division. Webb’s first day was June 13 and he replaces Julie ...

Unity is launching its Game Growth Program to help indie game developers accelerate adoption of their games. Through this program, Unity will use its resources to help developers grow downloads and ...

Unity has struggled for the past few years. The video game engine developer is finally getting back on its feet. Unity set out to "reset" itself in early 2024. It got out of non-core businesses, laid ...