Supersocial announced it has teamed up with toy maker Toikido to launch a Roblox world based on Toikido’s Piñata Smashlings toys. The partnership introduces the first-ever toy line to hit the market ...

In a partnership expansion, Mattel is debuting a new series of Roblox in-game experiences inspired by some of its toy brands, the two companies announced Wednesday. Mattel and Roblox on Friday will ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...

Fresh off of its public stock listing, video game and metaverse platform Roblox (NYSE: RBLX) is now embracing the real world. It inked a partnership with toymaker Hasbro (NASDAQ: HAS), which will make ...

Mattel and Roblox Corporation unveiled a broader partnership to launch multiple standalone games on Roblox built around Mattel’s flagship brands, starting with a new Monster High experience arriving ...

As technology continues to evolve, so do the methods that Roblox creators can use to animate and improve their games. Players will soon be able to experience what these technological innovations can ...