Forbes contributors publish independent expert analyses and insights. I write about web content and brand personalities. We all know that it's important for a brand to have a likable and consistent ...

You might think branding starts and ends with a logo, but you wouldn’t be more wrong. Especially if your business has any digital presence, how you talk about yourself and your nonprofit work is just ...

To effectively develop a brand through marketing, you must build your brand's personality. An important part of brand personality is the tone of voice in advertising. The tone of voice in marketing ...

In advertising, it's not enough to have witty copy and a wonderful product. Companies with the most successful brands are those that imbue their products with a sense of personality by maintaining a ...

Opinions expressed by Entrepreneur contributors are their own. Maybe your brand is already well-established. Or…it’s an idea living in your head. Either way, there comes a time as an entrepreneur ...

Opinions expressed by Entrepreneur contributors are their own. One of the biggest branding mistakes companies make is not paying enough attention to their tone of voice. “Voice” is one of those ...

WHEN YOU WRITE IN ALL CAPS IT SOUNDS LIKE YOU’RE SHOUTING. Using capital letters to indicate strong feeling may be the most famous example of typographical tone of voice. But there are different kinds ...

Like people, companies make impressions. And good impressions pave the way for solid business relationships. At the most substantive level, how an organization behaves can make all the difference.

Before a company launches today, its brand voice must be defined so that all of its marketing, advertising and social media content has a consistent, recognizable tone and style. While some brands ...