"We need more leads, more business." If you are in digital marketing, a request like this is very familiar. Your initial instinct may be to dive into ad campaigns and SEO. However, experience has ...

On the surface, web design is about making a website look good, and anyone who says that would be right. After all, beautifully designed sites do get a lot of attention, and people who stumble onto ...

High bounce rates are bad for business. For web marketers, reducing bounce rate is an important part of strategy. Bounce rates can provide key insights that reveal opportunities. If you can identify ...

I've been designing websites since 1997, and in that time, websites have changed quite a bit. With all the changes over the years, it's no surprise that I often find some firm owners don't understand ...

Whether you’re a freelance hired gun on your own, a moderate-sized development house, or a full-sized website design and host business, these tips are provided to be a quality guide for your services.

I rarely write about web design issues in this column since our mandate is to write about ways to use the Internet as a reporting tool (and besides, the Poynter Design/Graphics folks and Jon Dube’s ...