Unlike a good visual design, we don’t need to be paying attention to a sound for it to use its teeth to grab our brains by the scruff and give a good shake. Maybe nothing illustrates that point better ...

@FuzzFanTab: "Damn Amber Alert on my iPhone scared the hell out me." @MegTurney: "New irrational fear: the sound the iPhone makes during an Amber Alert. #nosleep." @rubbeelove_: "That amber alert ...