Campbell, Dennis. "Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis." Balanced Scorecard Report 4, no. 5 (September–October 2002).

Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

In two-stage adaptive treatment strategies, patients receive an induction treatment followed by a maintenance therapy, given that the patient responded to the induction treatment they received. To ...