NBC Sports Network Lighting Back Up
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Versant Designates USA Sports As Brand For Sports Programming On Golf Channel And USA Network
Versant, the new home for NBCUniversal cable networks being spun off from Comcast, will use USA Sports as the umbrella brand and division name for sports programming on USA Network and Golf Channel. The company has rights to golf,
The new division will present more than 10,000 hours of event, studio, and original sports programming across USA Network, Golf Channel, and CNBC in 2026
Add USA Sports to the ranks of TV-sports outlets hustling for a piece of one of the few games left that can still lure the large, live audiences advertisers crave. Versant, the company that will be spun off over the next few weeks from NBCUniversal,
The NBCUniversal spinoff has rights to NASCAR, the PGA TOUR, Premier League, WWE, WNBA, USGA, R&A, LPGA Tour and PGA of America events, among others.
NBCUniversal will debut a reimagined NBC Sports Network on Nov. 17, bringing a 24/7 linear sports channel exclusively to pay-TV subscribers.
VERSANT has announced USA Sports as the new brand and division name for the company’s robust sports portfolio across USA Network and Golf Channel. USA Sports encompasses all sports properties and programming on VERSANT platforms including NASCAR,
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Winter Olympics sports resist push to add cyclocross and cross-country running to their program
Organizers of traditional snow and ice sports said Wednesday they do not want events from summer federations added to their Winter Olympics program.
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