Google's Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn't always essential. Google suggests SEO pros don’t need to code, but should ...

Underneath all the beautiful images, perfect typography, and wonderfully placed calls to action lies your website source code. This is the code your browser turns into delightful experiences for your ...

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is ...

SAN FRANCISCO -- From frequent changes in search engine algorithms to new social media platforms, the world of search engine optimization (SEO) is in constant flux. For businesses, that means online ...

With all of the buzz about Social Media Marketing, I think too many companies overlook the importance of having a rock solid technical structure (SEO-wise). Sure, Social Media Marketing is important, ...

In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change our industry: SEMPO called for an SEO Code of Ethics, Microsoft laid off Duane Forrester, ...

Google's John Mueller and Gary Illyes both said in a Reddit thread that code to text ratios for SEO does not matter. John Mueller said it is not an SEO factor and Gary Illyes said "it doesn't matter." ...

SEMPO, along with other search marketing organizations, are calling for SEOs to participate in a “Search Congress” to help draft and enforce a search engine marketing code of ethics for North America.