In this course, you learn about the data structure needed for geographic mapping and forecasting, how to use SAS Data Studio to restructure data for analysis, and how to create geo maps and forecasts ...

Data analytics has never lacked for coordinates. Filling a spreadsheet with lead scoring algorithms, customer retention costs or predictive conversion metrics is second nature for most B2B marketers.

Analytics company SAS has introduced a free browser extension that converts graphs and charts into sound, allowing users to create digital maps that can be explored using non-visual methods. Using the ...