SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and intelligent optimization tools to help marketers deliver personalized experiences and ...

The following content is from an older version of this website, and may not display correctly. SAP and IBM began working together in 1999. On a quarterly basis, research management and key researchers ...

SAP bulked up its marketing cloud Tuesday with the announcement that the German enterprise software giant plans to acquire Boston-based behavioral marketing provider SeeWhy. Using data based on ...

Litmus, an email marketing company, has integrated its Email Previews application with SAP Marketing Cloud, a multichannel marketing platform delivering data management, intelligent orchestration, and ...

Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud.

NEW YORK--(BUSINESS WIRE)--Adverity, the leading data integration platform for marketing, sales, and e-commerce teams, announced today that its Marketing Data Integration solution is now an ...

BERLIN (Reuters) - Business software group SAP said on Thursday it would acquire Emarsys, a cloud-based marketing platform, in a deal that will round out companies' ability to tailor communication ...