When it rains, it pours … CDP news. On Wednesday, two days after Twilio said it would pay $3.2 billion to acquire CDP Segment, SAP said it will release its enterprise customer data platform globally ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Our first look at Gartner’s Magic Quadrant for CRM Customer Engagement Centers (CEM) showed a market littered with obsolete business applications. However, the three vendors in the Leader’s Quadrant - ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. Read now SAP said it will simplify its contracts ...

The artificial intelligence (AI) market is expanding rapidly. Enterprise AI spending surged eight-fold in 2024 according to the Menlo Ventures. This year is expected to be a banner year for AI ...

A year ago, my pick for the biggest story of SAP Sapphire was how amidst RISE and Copilots, the previously named "public cloud edition" almost stole the show. Not only did SAP emphasize their public ...