Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox ...

EL SEGUNDO, Calif., October 15, 2025--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the ...

Mattel (NASDAQ:MAT) and Roblox (NYSE:RBLX) are expanding their creative collaboration to offer a new slate of Roblox titles inspired by Mattel (NASDAQ:MAT) brands, beginning with the October 24 debut ...

Mattel and Roblox Corporation unveiled a broader partnership to launch multiple standalone games on Roblox built around Mattel’s flagship brands, starting with a new Monster High experience arriving ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...