Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Gucci is no stranger to the metaverse. Along with other luxury brands including Burberry, it has been a trailblazer for the creation of virtual assets that players fawn over in the burgeoning web3 ...