Roblox shares surged after the company reported stronger‑than‑expected second‑quarter figures and lifted its full‑year outlook on 31 July, sending the New York‑listed stock to fresh highs. The move ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.