A Wisconsin family is suing Roblox after they say their 5-year-old daughter was sexually targeted by adult users on the popular free video game app. The lawsuit alleges the girl was sexually exploited ...

Update, Wednesday October 1, 2025: Roblox has responded to the open letter written by three game industry advocacy groups stating its new parental controls and content descriptor "impacts very few ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.