Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. As Roblox looks to tie its platform to revenue opportunities ...

As Roblox looks to tie its platform to revenue opportunities, the company has partnered with Shopify as its first commerce integration partner, the two companies announced Friday. A pilot program will ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

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Roblox has welcomed Manuel Bronstein as its new chief product officer. As confirmed on LinkedIn, Bronstein will take on the role later in March. In this new role, he has one simple goal - "to enable ...

A social network of virtual pocket worlds with a daily user base roughly the size of Spain’s population, Roblox is ubiquitous among kids 13 and under and mostly mystifying to adults, who can’t ...