Virtual towns, team challenges, and global friendships make Roblox the ultimate playground where young players design, ...

Every day, tens of millions of young people dive into Roblox to build, connect and compete. But with that scale comes opportunity, not just for game designers and players, but also for cybercriminals ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.