Roblox (NYSE: RBLX) was once a hot stock. The gaming platform developer went public via a direct listing on March 10, 2021. Its stock started trading at $64.50 and eventually more than doubled to a ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

Roblox has built a compelling ecosystem and revenue model around user-created games. The stock has risen more than 160% over the last year. Roblox's millionaire-maker status may come down to its ...