Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked. Hard to ...
You've created a winning product or service, identified your target customer, priced it correctly and chosen where and how you're going to distribute it. Now it's time to tell the marketplace about ...
Industrial relations, also known as employee relations between management and employees, is an important part of the way businesses run. Many organizations will feel chagrined at how management and ...
The predominant theories explaining civil-military relations in China are the interest group model and the factionalism model. Both assume politically significant conflict either between the Chinese ...