This guide will help you understand why – and how – you should optimize content for questions and keywords in the age of semantic search. People turn to Google for just about everything these days.

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. As companies collect more and more data, the ultimate goal is to ...

Google has been telling us for years that 15% of the searches they see each day, they haven’t seen before. If there’s one thing I’ve learned over the 15 years working on Google Search, it’s that ...

The lovely thing about asking Google a question is that there’s no judgment; no one to roll their eyes or pronounce your query really dumb. So when we went searching for the top questions people are ...