If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

StackAdapt is one of the only platforms to offer native orchestration flows to connect programmatic engagement with automated ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Netflix is planning to introduce an ad-supported model to attract new viewers, and chances are it will ...

Rory Sutherland, vice-chairman of Ogilvy, can often be relied upon for a quotable comment that gets straight to the point. That was certainly the case on his panel titled “What’s wrong with podcast ...

Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ad server. Working with Beachfront will enable Spectrum Reach to sell ads to programmatic ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

HIRO Media, a leading programmatic video ecosystem, today announced a new ad filtering solution designed to prevent malvertising by cleaning a publisher's ad channels in real time. Currently being ...