When Steve Jobs launched the first Apple retail store, he made a statement that has inspired Apple’s messaging ever since. Jobs said, “People don’t just want to buy personal computers; they want to ...

Rival trading card manufacturer Panini America has traditionally used Dutch auction formats for high-end releases, including ...

Steve Jobs transformed presentations into an art form and nowhere is his presentation formula followed as closely as it is at Apple. Chief executive Tim Cook and the other executives who take the ...