To solve the puzzle, you must twist the cubes so that eventually each side returns to its original color: The challenge is the astounding number of potential variations — more than 43 quintillion of ...

If you’ve ever dabbled with a Rubik’s Cube, you know it isn’t the easiest puzzle to crack. Despite the challenging nature of the game, it’s endured longer than most other toys of its generation—think ...

The Rubik’s Cube has been around for decades. I’ve toyed with the cube, probably in the very late ‘80s or early ‘90s, but never imagined being able to solve one. But wouldn’t it be satisfying if I ...

The Rubik’s Cube has been reinvented with more games and many more screens for much more money. What has long been cherished as a simple toy yet complex puzzle requiring nothing but a healthy amount ...

Rubik’s Cube, and other classic toys sold by toy maker Spin Master, have been redesigned to reduce their environmental impact, as part of an effort by Spin Master to make their playthings more ...

The world’s smallest Rubik’s Cube might have the world’s highest price tag, too. The fully functional six-sided puzzle cube by Japanese toymaker MegaHouse is so tiny it could fit under a finger nail, ...

The squishy Rubik's Cube-like object created by a team of chemists from the US and China is more than just a puzzle toy you can play with. They used sticky self-healing hydrogel to make the 3 x 3 x 3 ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. In his recently released book, Cubed: The Puzzle of Us All, ...