The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

Much of that poise relies on the success of Oracle’s Gen 2 Cloud, a bare metal framework that it started building in 2016 and released in 2018.

Oracle announced three significant artificial intelligence (AI) overtures with a heightened focus on CRM and service this week at Oracle CloudWorld in Las Vegas. On Tuesday, Oracle released details of ...

The move will expand Oracle's on-demand CRM offerings and strengthen its competitive stance against Salesforce.com and its Salesforce Service Cloud cloud-based applications. RightNow provides a range ...

Oracle is hoping to differentiate its cloud CRM (customer relationship management) software from that sold by rivals such as Salesforce.com with a new set of industry-specific capabilities. Oracle CRM ...

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP. Fusion is the first in ...

Oracle offers the industry’s widest and deepest range of sales force automation functionality as either an on-premise product or a cloud solution — or a hybrid of the two, according to Anthony Lye, ...

While RightNow has a vision for how customer experience will evolve over the coming years to encompass mobile computing, the main issue facing RightNow's customers is what to make of Oracle. Oracle is ...

Enterprise-software giant Oracle has embedded social-networking functions into its latest CRM offerings, allowing the applications to emulate social-networking sites. At a briefing in the Philippines ...

At Kohl's, customer service calls come in by the millions—six million per year, to be exact. Customer service has always been a priority for the retail giant, says Vice President of Digital Commerce ...

Ready access to myriad information sources has put B2B buyers in charge of the sales process. They decide when they’re ready to engage with a sales rep. In response, B2B sellers are being forced to ...